Problem: “Utilities are dull, and most Richfield residents aren’t aware how unique their city water services are.”
Strategy: Brand and add an element of fun to the city’s water resources identity. Enlarge residents’ sense of pride in their home town while sharing information about local water services.
Richfield Water
City of Richfield Water Resources
Result: Implementation is in progress. Our objective is to instill the brand into diverse communications across multiple venues for a consistent, memorable persona.
Strategy, name and identity, content creation, public awareness and marketing tools
