Problem: “Federal funding for low income housing has decreased dramatically in recent years. We need to communicate with state funders, nonprofit organizations, and private benefactors, challenging them to support the vital mission of Accessible Space, Inc.”
Strategy: Let ASI consumers make the case for affordable housing and services through their own stories. Their words underscore the need for affordable, accessible homes and assisted living services.
Accessible Stories
Accessible Space, Inc.
Result: The strategy was implemented in biennial reports, brochures, printed info sheets, newsletters, and the website, raising awareness of ASI’s unique and important niche as a provider of supportive living services and apartment homes for people with disabilities, veterans, and seniors.
Strategy, content creation, public awareness, website, marketing tools, event materials, interviewing and storytelling
