Problem: “These 1960s buildings under renovation aren’t attractive to companies looking for office space.”
Strategy: Go unapologetically retro with marketing that complements the ‘60s style renovations and hearkens back to a mid-century modern aesthetic.
Hillcrest Development, LLLP
Project Partner
Result: The upgraded identity provided a visual hook for marketing while also highlighting the client’s lengthy history as a sustainable renovator of state-of-the-art industrial development projects.
Strategy, identity, content creation, public awareness, website, marketing tools, event materials
Hillcrest Development-Pentagon Park website | BARSUHN
Hillcrest Development-Pentagon Park brochure | BARSUHN
Hillcrest Development Pentagon Park wall signage | BARSUHN
Hillcrest Development -Pentagon Park monument signage | BARSUHN
Hillcrest Development-Fairview Business Center brochure | BARSUHN